The Brief
Dosh is a mobile banking app that has just made its launch in New Zealand. Their goal was to make everyday banking and tasks such as paying bills and splitting costs with friends and family fast and easy.
They spoke about refreshing the brand in order to engage and appeal to a younger audience, particularly Gen Z, so I was assigned the task of creating a new brand identity as part of some proactive work (creative is still at conceptual stage).
After researching other popular banking apps and social media trends, I decided to take a fun, colourful approach to the design that could be easily translated between both print and digital media.
My Role:
Designer
Animator
Animator
